Marketing was once considered taboo. School districts can no longer afford to stand by while enrollment shifts in the face of expanding school choices. Now, districts across the country are investing in student recruitment as they work even harder to attract and retain every student. Learn national best practices to engage your families, build community partnerships, and develop a marketing strategy to attract more families to your school district.
Despite what we’ve seen in films like “Waiting for Superman” and “The Lottery,” student recruitment can be tough even for the best charter schools. Providing a great education to more children is essential to your mission and to our budgets. Learn battle-tested techniques for standing out in a crowded market, engaging your families and your community, and building an integrated recruitment strategy. Leave with practical tools to immediately improve your recruitment results.