Articles and Papers

Enrollment Management
Outreach and Engagement
School Choice
System Design

Reimagining the PreK-12 School Enrollment Experience

Guide by SchoolMint – An Introduction to Strategic Enrollment Management

“Forward-thinking district leaders consider enrollment to be a more holistic experience than simply registration.”


The era of students defaulting to one assigned neighborhood school has declined. Instead, families face greater empowerment and responsibility to choose a school from among multiple options. As a result of this paradigm shift, the stakes associated with enrollment are increasing, and districts are taking a more expansive approach to Strategic Enrollment Management (SEM). SEM is an ongoing process that starts — before enrollment itself begins — with marketing and outreach, then continues throughout a student’s time in the district with ongoing family engagement and retention.

This paper is an introduction to SchoolMint’s Guide to Strategic Enrollment Management for School Districts. The complete Guide which will be available in early 2018.

Download the full introduction