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SchoolMint Acquires Smart Choice, Creating the Market Leader in Enrollment Management Solutions for K-12

BY Keesa Sung

SchoolMint and Smart Choice serve educators throughout the U.S. with solutions that help them to more effectively attract, enroll and retain nearly 9 million students.

SAN FRANCISCO –(Business Wire)–November 20, 2019 – SchoolMint, Inc. (SchoolMint) the leading provider of strategic enrollment management and positive behavior products for K-12 education announced today that it has completed an acquisition of Smart Choice Technologies from Firefly Digital, Inc. Through this acquisition, SchoolMint will extend its position as the leading provider of enrollment management solutions to educators at districts, charter management organizations (CMOs) and charter schools throughout the United States.

Together, SchoolMint and Smart Choice will help educators more effectively attract, enroll and retain families by providing them with industry-leading technology to create more engaging, equitable and transparent school enrollment processes and empower educators to implement, manage and measure Positive Behavioral Interventions and Supports (PBIS) and school culture initiatives. By combining forces, SchoolMint and Smart Choice will be able to deliver the best of their technology platforms and Customer Success (people and processes) to their customers and the broader K-12 market.

Following the acquisition, SchoolMint will count 10 of the top 20 largest districts, over 25 of the 76 Council of the Great City Schools (CGCS) district members and more than 35% of all U.S. charter schools as customers.

“We are thrilled to welcome Smart Choice into the SchoolMint family,” said SchoolMint CEO Bryan MacDonald. “Combining the leaders in strategic enrollment management enables us to serve more educators, families, and students with intuitive, transparent and equitable technology focused on finding, selecting and enrolling in schools.”

“This acquisition will accelerate our objective of providing even smarter K-12 enrollment solutions,” said Mike Spears, CEO at Smart Choice. “Joining SchoolMint allows us to continue to innovate and improve the admissions and school choice tools that help more educators provide their students and families with better educational opportunities and experiences.”

About SchoolMint
SchoolMint Inc. is dedicated to helping educators create bright, sustainable futures. Serving over 9 million students and more than 16,000 schools across the country, SchoolMint is the leading K-12 provider of solutions for strategic enrollment management and student behavior improvement – HeroK12. SchoolMint is transforming application & lottery management, registration/re-enrollment, tardy tracking, and positive behavior reinforcement to make school operations more efficient and fiscally sound. With products that put the family experience first, while generating powerful insights, the company is helping all schools across the K-12 landscape attract, enroll, and engage students. Their industry-leading SchoolFinder and MultApply products are bringing equity to school choice and search, and their innovative solutions are making unified enrollment, school climate, and culture improvement, and other student-centric ideals possible. SchoolMint is backed by BV Investment Partners and has U.S. offices in San Francisco, Miami, and New York.

Learn more at SchoolMint.com.

About Smart Choice
Firefly Digital provides the Smart Choice admissions and school choice platform, one of the nation’s largest and most advanced online SaaS registration, enrollment and school choice administration software platforms for public, charter and private PreK-12 schools and school districts. The Smart Choice platform provides a complete suite of tools to accommodate end-to-end workflows for comprehensive and integrated admissions solutions, including enrollment (registration, re-enrollment, and transfers), school choice, unified enrollment, and early childhood education solutions. The platform serves more than four and a half million students, deployed across more than 6,700 schools in over 2,400 cities across 26 of the United States.

Learn more at SmartChoiceTech.com

Press Contact
Keesa Sung, Senior Manager of Product Marketing
ksung@schoolmint.com
844.287.2466