Why We Invested in SchoolMint

BY The SchoolMint Collective

By: Shauntel Poulson, Reach Newschools Capital, December 8, 2015


The burden of school enrollment is disproportionately felt by low-income families and those without the resources to miss work to apply to or register their children for school. That’s a big reason Reach Newschools Capital invested in SchoolMint, explains the firm’s general partner and co-founder, Shauntel Poulson.

Since a higher proportion of low-income, Black and Hispanic families are smartphone-dependent, Reach Capital was curious to see if SchoolMint’s user demographics would reflect this given their high mobile usage. In partnership with Empirical Education, Reach Capital designed a service to determine the demographic breakdown of SchoolMint’s users as compared to the national average of US K-12 public school students and found that SchoolMint is serving a higher percentage of low-income, Black, and Hispanic students.

demographic profiles of schoolmint customers vs national average


See all the charts and read more about the study.

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