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Insights and Trends in Student Enrollment

Empowering Families Through the School Choice Journey

Posted February 6, 2018

Every Family Deserves a Choice

School choice is a nationwide movement driven by increasing demand for diverse and specialized education options. As part of School Choice Week, a recent article on The74 explains how states are empowering families to choose the best education fit for their child, whether it be a traditional public school, charter school, magnet school, private school, online academy, or homeschooling. Yet, many families face barriers to enrollment in the form of inadequate school information, financial restraints, and time requirements of cumbersome enrollment processes.

As families struggle to navigate the maze of available school options and juggle multiple application and registration deadlines, millions of students from across the nation end up mismatched with schools that fail to meet their interests or their needs.

School Choice that Puts Families First

Every child, regardless of race, income, background, or zip code has the right to attend a school best suited for their needs. However, when districts don’t take necessary steps to set families up for success, school choice becomes illusory and unattainable for the majority of families. School districts that recognize this challenge are working to remove barriers and level the playing field with an equitable enrollment process. District leaders are leveraging technology to elevate the parent experience, increasing parent engagement and promoting equitable access to available school options.

Technology as an Asset in School Choice

Using both email and text messaging, schools are able to connect with families and lead them through the enrollment process, providing timely communications and updates in regards to their child’s enrollment status. To further increase equity for all families, many schools and cities are supporting their families with easily accessible school information in the form of a School Finder.

Building trust with families by improving access to transparent information about your schools, programs, and enrollment processes is key in helping your families take advantage of school choice. This is a challenge that Cleveland Metropolitan School District was grappling with. With over 30,000 applications for their choice programs, CMSD was struggling to manage the choice, selection, matching, waitlist, and registration process. The school choice process was complex and clunky for parents and school choices were being selected inconsistently.

These barriers drove CMSD to partner with SchoolMint and move their enrollment process online to better manage their high volume of application data and provide timely communications to their families.

Cleveland is amongst many forward-thinking school districts, like Denver Public Schools, Oakland Unified School District, and Chicago Public Schools, who are making an effort to improve the family school choice experience and increase participation in school choice programs.

If your district is ready to take a more strategic approach to student enrollment, book a 10-minute conversation with our Enrollment Specialists and find out how SchoolMint can transform your enrollment experience.

 

Application and Lottery
Data and Evaluation
Diversity and Inclusion
Enrollment Management
Outreach and Engagement
School Choice

Oakland USD: Promoting Equity and Access for Families

With school options in Oakland expanding beyond neighborhood and even district schools, the school market has become more complex and competition for schools has intensified. View this blog and download a copy of a presentation given by Charles Wilson, the Executive Director of Enrollment and Portfolio Management at OUSD, during which he shares the steps that they have taken to promote equity and provide better access to high-quality school information for their community through the use of tools and systems for parents and staff.
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December 18, 2017
Application and Lottery
Data and Evaluation
Enrollment Management
Outreach and Engagement
School Choice

Infographic: 6 Tips to Optimize Your Enrollment Flow

As families have a growing number of school options to choose from, the stakes associated with student enrollment are increasing. View our infographic for tips on how to optimize your student enrollment process to expand equity and access within your community and increase operational efficiency.
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December 11, 2017
Diversity and Inclusion
Outreach and Engagement
School Choice
Unifying Enrollment

Making School Choice Transparent and Accessible with School Finder

At SchoolMint, we believe that every family should have access to transparent and accurate information about their child’s education. We launched the School Finder in 2015 to help families navigate the school choice process and improve communication across districts, schools, and communities. Read our interview with Victoria Pacchiana-Rojas, Product Manager for the School Finder, to learn more.
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November 14, 2017
Application and Lottery
Data and Evaluation
Enrollment Management
School Choice

Ready for a More Efficient District Application Process?

In today's world of open enrollment and school choice, many K-12 district administrators are managing growing piles of applications for intra- and inter-district transfers, magnet school programs, charter schools, or other choice programs. Watch this video blog to learn how SchoolMint's strategic enrollment management solution can deliver a more efficient application experience for both administrators and families.
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November 8, 2017
Application and Lottery
Data and Evaluation
Enrollment Management
Outreach and Engagement

Real-Time Reporting to Transform Your Student Enrollment Process

Automating the K-12 student enrollment process can dramatically improve school systems' access to real-time data. But how can administrators make the most of the volumes of data at their fingertips? Watch this video blog to learn how SchoolMint's reporting tools can reduce manual work for enrollment staff, improve the integrity of your student data, and generate insights to inform your enrollment strategy and decisions.
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November 3, 2017