Blog

Insights and Trends in Student Enrollment

Five areas where improving family engagement can have the largest impact

Posted October 30, 2018

Family engagement. That’s where the philanthropy money is flowing freely these days, reports Education Week.

Both the W.K. Kellogg Foundation and the Carnegie Corporation of New York, among others, are sending their resources to family-engagement initiatives. This is partly because of ESSA. The Every Student Succeeds Act directs “states and districts to develop plans to work with families and surrounding communities,” and that requirement has created a need for guidelines that schools and districts can use.

The effort is also being made because research has proven time and again family engagement is an incredibly powerful tool for shaping a student’s development, performance, and success throughout life. And, the Carnegie Corporation points out, “studies by the Global Family Research Project and other organizations confirm that the achievement gap between lower- and higher- income students is largely tied to an ‘opportunity gap’— differences in families’ ability to access learning and enrichment experiences both in and out of school.”

Getting family “stakeholders” (i.e. parents, guardians) more involved is key to closing that gap, Ambika Kapur, an education program officer at Carnegie Corporation, says. “The more we went deeper in learning about research about successful educational reforms, we found that the greatest influence on students is the family.”

To help, the Carnegie Corporation has published a new guide, Joining Together to Create a Bold Vision for Next-Generation Family Engagement. In it, they’ve identified the five most promising areas where educators and family advocates can currently focus their efforts to improve long-term family engagement. Namely, these include:

  1. Attendance – Families are a major factor in combating chronic absenteeism, reports The 74, and initiatives like parent text messaging programs have proven to be successful.
  2. Data sharing – Schools should not only share information and data with families, they should make data easy to understand. Confusing language, jargon, and English-only approaches do little to involve families.
  3. Academic and social development– Children learn constantly, even when they’re not in school. Families should be encouraged to supplement a child’s learning with a focus on literacy, STEM, and relationship-building activities at home.
  4. Digital media – Teaching children safe and smart digital media skills should be a joint effort. Families can support learning with apps at home, and schools can use mobile to bolster communication between home and school.
  5. Transitions – It’s especially important to re-engage families between elementary, middle, and high school years as engagement typically decreases as children get older.

Central to moving forward in any of the five areas above is acknowledging that extra care needs to be given to disadvantaged families. “It is crucial to recognize that poverty, racial discrimination, and immigration policies make it increasingly difficult for families and communities to build equitable learning pathways for their children,” the report says. While increasing family engagement is a shared responsibility between families and schools, educators should be challenged to ensure “that all families, not just economically advantaged ones, have what it takes.”

The need for an equitable approach is especially clear in the enrollment cycle. The very nature of the process brings families and schools together, creating multiple potential touchpoints for increased family engagement.

Consider Carnegie’s recommendations on data sharing. The report highlights findings from EdNavigator that stress how “economically advantaged families start mapping out their children’s long-term education pathways through high school and into college very early on, and there should be support for lower-income families to do the same.” Empowering families with clear information and user-friendly tools makes it easier for them to participate in school choice. This can be done via unified enrollment or a common app that eases the burden of applying or with a SchoolFinder that informs families on school options.

The effectiveness of these policies can be seen in Chicago, where SchoolMint helped Chicago Public Schools unroll a common app for incoming 9th graders this fall. The 91% participation rate is being championed as a huge step towards equity. And in New York, the Carnegie report applauds New Visions for Public Schools for “reframing success not just as immediate performance, but more broadly in terms of what is necessary to achieve the student’s longer-term goals, such as selection for a middle school science magnet program.”

Digital media is another opportunity for enrollment. Carnegie finds that, in immigrant Latino families, “older children, at the request of their parents who may not be fluent English speakers, might be asked to use online tools to search and find information (…) they ordinarily would not explore on their own” – and the resulting pressure to navigate or translate these complex worlds can become a stressor on children. It’s key then for all forms, websites, applications, and materials in the enrollment process to be made available in every language spoken in a school’s community. And it’s why a multilingual family experience is a cornerstone of SchoolMint enrollment products.

For districts and schools, the task at hand is great. But so too is the payoff when they make the investment. As the Carnegie report points out, improving family engagement in any of their top five areas creates a “cascade of broader effects.”

Application and Lottery
Enrollment Management

Overcoming financial crisis in Connecticut

The story of New London starts back in 2012 in the small coastal Connecticut community. Embroiled in controversy, the school district was being taken over by the state because they were short on funding.
READ MORE
November 13, 2018
Enrollment Management
Outreach and Engagement

It’s All About the Families

Golden View Classical Academy opened in the Fall of 2015 as a K-10 charter school in Golden, Colorado with just under 500 students. The school takes a unique approach to education, placing a priority on liberal arts, literature, philosophy, and history.
READ MORE
October 29, 2018
Diversity and Inclusion
Outreach and Engagement

How to raise student achievement in low-income districts

It's all about the money. According to a recent study published in the American Economic Journal, increases in educational funding are indeed tied to academic progress over time.
READ MORE
September 27, 2018
Diversity and Inclusion
School Choice

As school district budgets reach their breaking point, something's gotta give.

If they weren't there already, it seems that across the country, school district budgets are in terrible shape. And it might only get worse. Largely, school operating costs are rising – while overall funding is retracting. And in some places, the cuts are coming from more than one side.
READ MORE
August 30, 2018
Outreach and Engagement

How To Build A Strong Charter School Brand

The hyper-connected age we're living in means there's more and more information available every day. And that's wonderful news for families. It's now easier than ever for them to research on their own, discover innovative new schools, and self-serve.
READ MORE
August 20, 2018