December 8, 2015

Why We Invested in SchoolMint

By: Shauntel Poulson, Reach Newschools Capital, December 8, 2015


The burden of school enrollment is disproportionately felt by low-income families and those without the resources to miss work to apply to or register their children for school. That’s a big reason Reach Newschools Capital invested in SchoolMint, explains the firm’s general partner and co-founder, Shauntel Poulson.

Since a higher proportion of low-income, Black and Hispanic families are smartphone-dependent, Reach Capital was curious to see if SchoolMint’s user demographics would reflect this given their high mobile usage. In partnership with Empirical Education, Reach Capital designed a service to determine the demographic breakdown of SchoolMint’s users as compared to the national average of US K-12 public school students and found that SchoolMint is serving a higher percentage of low-income, Black, and Hispanic students.

demographic profiles of schoolmint customers vs national average


See all the charts and read more about the study.

Learn more about SchoolMint’s automated solutions.

SchoolMint at a Glance
Jinal Jhaveri, Co-Founder & CEO
Forum Desai, Co-Founder & COO
(Founded in 2013)
Our Office
564 Market St, Suite 500,
San Francisco, CA 94104
Who We Are
SchoolMint is a fully owned subsidiary of Edtech Holdings, funded by BV Investment Partners.