December 8, 2015

Why We Invested in SchoolMint

By: Shauntel Poulson, Reach Newschools Capital, December 8, 2015


The burden of school enrollment is disproportionately felt by low-income families and those without the resources to miss work to apply to or register their children for school. That’s a big reason Reach Newschools Capital invested in SchoolMint, explains the firm’s general partner and co-founder, Shauntel Poulson.

Since a higher proportion of low-income, Black and Hispanic families are smartphone-dependent, Reach Capital was curious to see if SchoolMint’s user demographics would reflect this given their high mobile usage. In partnership with Empirical Education, Reach Capital designed a service to determine the demographic breakdown of SchoolMint’s users as compared to the national average of US K-12 public school students and found that SchoolMint is serving a higher percentage of low-income, Black, and Hispanic students.

demographic profiles of schoolmint customers vs national average


See all the charts and read more about the study.

Learn more about SchoolMint’s automated solutions.

SchoolMint at a Glance
Jinal Jhaveri, Co-Founder & CEO
Forum Desai, Co-Founder & COO
(Founded in 2013)
Our Office
564 Market St, Suite 500,
San Francisco, CA 94104
Who We Are
SchoolMint is a cloud-based student enrollment and school choice platform to PreK-12 district, charter, and independent schools nationwide. Venture funders and investors include Runa Capital, Reach Capital, Fresco Capital, Govtech Fund, Kapor Capital, Crosslink Capital, Maiden Lane Ventures, CSC Upshot, Jared Kopf, Josh Reeves, Tomer London.