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Insights and Trends in Student Enrollment

Oakland USD: Promoting Equity and Access for Families

Posted December 18, 2017

Charles Wilson, Executive Director of Enrollment and Portfolio Management, Oakland USD

With school options in Oakland expanding beyond neighborhood and even district schools, the school market has become more complex and competition for schools has intensified. Districts nationwide, like OUSD, are looking to increase enrollment in their schools and enhance the school choice experience in their community. While choice empowers parents to choose the best education suited for their child, many families lose the ability to participate in choice due to lack of access to quality information and complicated, inefficient enrollment processes.

To stem the tide of declining enrollment, promote equity, and provide better access to high-quality school information for our community, OUSD has partnered with SchoolMint to create an easily accessible, online, multilingual application process for their community. With the help of technology, we are able to create a tighter relationship between families and schools, provide our families with a better, more equitable experience with enrollment, and introduce families to schools they might have never considered. For a look at my presentation, Promoting Equity and Access for Families with the Help of Technology, you can view the slides and download a copy below.

Technology allows us to bring the services to the families that need them most on their own schedule.  In our first 4 weeks of implementation, we are finding some of our highest levels of participation using the online system in some schools that serve mostly low-income families that don’t speak English. Of course those schools are doing an amazing job of supporting their families to learn about the system, but that is where the effort needs to be to build connection with families. With this new technology families who previously were not able to communicate about or track their applications have a greater sense of ownership and clarity.

 

Application and Lottery
Data and Evaluation
Enrollment Management

What’s paper registration costing you?

What’s paper registration costing you? Printing form after form. Sorting through packet after packet. The costs of paper-based student registration just keep stacking up. With online registration, the hard costs of paper are eliminated. And days of valuable staff time are saved, too. A district or school system creating 5,000 packets annually, for example, could expect to see a $170,750 return on their investment with us in one year. Use this interactive calculator to see how much online registration could save you.
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April 17, 2018
Diversity and Inclusion
Enrollment Management
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Organization is the New Integration

There’s change stirring in San Antonio, and it has the potential to reorganize the educational system as we know it. See how SAISD Chief Innovation Officer is working to bring equality back to San Antonio schools with a new enrollment policy that is 'diverse by design'.
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March 16, 2018
Diversity and Inclusion
Enrollment Management
Outreach and Engagement

When Enrollment is Declining, How Do We Step Forward?

When enrollment numbers are declining, school districts must find a better way to engage families, provide transparent enrollment options, and market their schools across communities. See how a strategic approach to enrollment management provides a competitive advantage.
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March 14, 2018
Enrollment Management
Outreach and Engagement
School Choice

Empowering Families Through the School Choice Journey

The concept of choice might vary from district to district, but the growth of school options is a reality for families. As a result, more school districts are recognizing the need to empower families to search for, find, and choose a school best fit to their child's needs. Discover how districts nationwide are leveraging technology to elevate the parent experience, increasing parent engagement and promoting equitable access to available school options. 
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February 6, 2018
Application and Lottery
Data and Evaluation
Enrollment Management
Outreach and Engagement
School Choice

Infographic: 6 Tips to Optimize Your Enrollment Flow

As families have a growing number of school options to choose from, the stakes associated with student enrollment are increasing. View our infographic for tips on how to optimize your student enrollment process to expand equity and access within your community and increase operational efficiency.
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December 11, 2017