Family Outreach & Marketing
Manage your outreach and recruitment efforts to make a positive first impression on families, build interest in your schools and programs, and gain insight into families’ school decisions.
A Stand-Out First Impression
Many districts and schools are working harder than ever to deliver an excellent experience for families and stand out in a field of greater choices and increased competition.
Easier Access for Families
Parents have easy access to reliable information about the schools and programs available to their children, all from the comfort of their homes or on their mobile devices.
Deeper Insight for Schools
Administrators can manage outreach and recruitment efforts to build interest in schools and programs, gain insight into families’ school decisions, and achieve enrollment goals.
Outreach and Recruitment Management
Connect with Prospective Families
SchoolMint’s Interest Tracker can be used on- or off-line to collect information from prospective families and gain insight into which schools and programs are of interest to them.
Manage Events and RSVPs
Use SchoolMint to schedule events and open houses, track RSVPs, and manage follow-up communications with prospective and enrolled families.
Communicate by Text, Email & Voice
It’s never been easier to send real-time or scheduled messages by email, text, or voice to stay engaged with families as they prepare to enroll their children in school.
Equity, Access, and Transparency for Families
Parents can access the full SchoolMint experience right from their smartphones, including School Finder, Interest Tracker, email and text communications, and event RSVPs.
SchoolMint’s web solution and apps are fully translated and supported by default in English and in Spanish, with 20+ additional language translations supported as needed.
Trust and Transparency
You can build trust with families by improving access to transparent information about your schools, programs, enrollment processes, and deadlines.
The parent experience is designed with Section 508 in mind to ensure that all families have equitable access to schools’ outreach, marketing, and enrollment activities.
One-Stop-Shop for Enrollment
Families have a go-to website to learn about designated neighborhood schools, compare choice schools and programs, and find answers to enrollment questions.
Your Strengths on Display
School Finder is a centralized, user-friendly information hub to share curated school and program profiles with families.
Custom Search Filters
Families can search schools based on a variety of factors such as neighborhood, grade level, before- or after-school care, language programs, and much more.
Zones and Interactive Maps
Parents can easily locate which schools are nearby using maps configured by school zone.
Dashboards, Reports, & Analytics
Recruitment Source Reports
SchoolMint’s reports help visualize how specific recruitment efforts, events, and feeder schools translate to new student enrollments in order to evaluate and optimize outreach.
View a real-time snapshot of how families are progressing through each step of your outreach and enrollment process, from initial interest to application and registration.
Improve the accuracy of enrollment forecasts by capturing real-time information about parents’ interests and enrollment behaviors, starting earlier in the year.