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Insights and Trends in Student Enrollment

Track School Recruitment ROI with an Applicant Lead Tracker

Posted August 4, 2014

SchoolMint’s Interest Tracker Helps Schools Improve Marketing and Recruitment

The past decade has seen a dramatic rise in school choice nationwide. For example, charter schools as a percentage of all public schools increased from 3.1% to 6.6% between 2003-04 and 2013-14. Meanwhile, many districts and cities are integrating school choice into their common application or unified enrollment systems. In this context, districts and charters alike must learn to deliver more effective marketing and recruitment strategies, including accurately tracking interest from prospective students and families.

SchoolMint’s Interest Tracker is a premium feature to help schools manage their growth more effectively by providing a short interest form that parents can fill out from their laptop or mobile device.  This Interest Tracker can help school and district personnel answer questions like:

  • What are our most efficient acquisition sources?
  • What are our most effective events?
  • Which are the most important schools to recruit from?

The answers to these questions can meaningfully inform decision-making around recruitment, budgeting, academic and operational planning, and other key strategic questions.

The interest form is easy to fill out:

interest form for family interest tracker

 

School admins can then view an online report of these form submissions to follow up with parents via Email or SMS:

interested families report

 

With the Interest Tracker, SchoolMint gives actionable insights to schools by answering questions such as:

– What are our most efficient acquisition sources?
recruitment by aquisition source

 

– What are our most effective events?
recruiting by event

 

INTERESTED TO LEARN MORE? SchoolMint is here to help your school organization grow, and our Interest Tracker is just the beginning! Contact us or check out our webinars to learn more.

Application and Lottery
Data and Evaluation
Diversity and Inclusion
Enrollment Management
Outreach and Engagement
School Choice

Oakland USD: Promoting Equity and Access for Families with the Help of Technology

With school options in Oakland expanding beyond neighborhood and even district schools, the school market has become more complex and competition for schools has intensified. View this blog and download a copy of a presentation given by Charles Wilson, the Executive Director of Enrollment and Portfolio Management at OUSD, during which he shares the steps that they have taken to promote equity and provide better access to high-quality school information for their community through the use of tools and systems for parents and staff.
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December 18, 2017
Application and Lottery
Data and Evaluation
Enrollment Management
Outreach and Engagement
School Choice

Infographic: 6 Tips to Optimize Your Enrollment Flow

As families have a growing number of school options to choose from, the stakes associated with student enrollment are increasing. View our infographic for tips on how to optimize your student enrollment process to expand equity and access within your community and increase operational efficiency.
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December 11, 2017
Diversity and Inclusion
Outreach and Engagement
School Choice
Unifying Enrollment

Making School Choice Transparent and Accessible with School Finder

At SchoolMint, we believe that every family should have access to transparent and accurate information about their child’s education. We launched the School Finder in 2015 to help families navigate the school choice process and improve communication across districts, schools, and communities. Read our interview with Victoria Pacchiana-Rojas, Product Manager for the School Finder, to learn more.
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November 14, 2017
Application and Lottery
Data and Evaluation
Enrollment Management
School Choice

Ready for a More Efficient District Application Process?

In today's world of open enrollment and school choice, many K-12 district administrators are managing growing piles of applications for intra- and inter-district transfers, magnet school programs, charter schools, or other choice programs. Watch this video blog to learn how SchoolMint's strategic enrollment management solution can deliver a more efficient application experience for both administrators and families.
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November 8, 2017
Application and Lottery
Data and Evaluation
Enrollment Management
Outreach and Engagement

Real-Time Reporting to Transform Your Student Enrollment Process

Automating the K-12 student enrollment process can dramatically improve school systems' access to real-time data. But how can administrators make the most of the volumes of data at their fingertips? Watch this video blog to learn how SchoolMint's reporting tools can reduce manual work for enrollment staff, improve the integrity of your student data, and generate insights to inform your enrollment strategy and decisions.
READ MORE
November 3, 2017