Outreach and Engagement
School Choice

Differentiating Your District in an Era of Expanded Choice

Differentiating Your District in an Era of Expanded Choice Webinar Hero
Lyman Millard
Partner, Bloomwell Group
Lory Pilchik
Chief Marketing Officer

Does your district have a strategy for recruiting students?  Districts nationwide are coming to grips with the fact that they need to start competing for students.  In an era of expanded school choice options for parents, districts are learning how to tell their ‘story’, how to differentiate themselves from other options, and how to use modern marketing strategies to generate interest and boost enrollment in their schools. Watch this webinar to learn about proven strategies that can dramatically improve your recruitment efforts. Hear firsthand from Lyman Millard, founder of the Bloomwell Group, which works with schools nationwide on student recruitment and strategic communications.  Leave with battle-tested techniques for engaging your staff, families, and the local community in an integrated student recruitment strategy.

Webinar discussion topics to include:

  • Building an Integrated Marketing Plan
  • Brand Positioning and Messaging
  • Engaging Staff and Families in Recruitment
  • Digital Marketing and Social Media
  • Community Engagement

Ready to create a marketing plan for your district? Read this blog for tips on how to make your school’s online marketing shine.